Category Archives: How to enhance Videos

Video Production Equipment that Everyone can use

Posted on by
Reply

Video Production Equipment: The Directors Cut

The Video Craze:  Affordable Video Production Equipment

Advances in  video production equipment technologies combined with the increased emergence of digital video, as an acceptable medium for film has made it possible for almost anyone to become a film director. Currently  the cost of film and film equipment is beyond the reach of most starters. However, video production equipment is relatively low cost and can be  mastered fairly easily. Even though there is a great deal more to film that just equipment, the ready availability of video production equipment has encouraged many amateurs to give film a try. Understanding the basics of video production equipment is the first step to becoming the next George Lucas.

 Filming Video Production Equipment

Bauer Bosch Video Kamera

Image via Wikipedia

As you prepare to make a video  it is a good idea to to review what  video production equipment is required for filming and make sure you have your requirements. Some common video production equipment products needed for creating a professional looking film include:

 

  • Professional Grade video cameras:  These cameras are larger than the standard home machines and include ENG cameras  or Studio cameras that are connect to dock recorders that do that tape the video. There are numerous types and variants to choose from.
  •  Stabilization Equipment:  These range from camera dollies  tripods, shoulder mounts, and  advanced camera cranes. Use of  stabilization equipment ensures that the video production is smooth and not shaky. Many amateurs will tend to move the cameras around too much making viewing a chore.  Additionally, stabilization video production equipment can help determine the type of camera shot that is available for a production.
  • Quality Lighting : Film quality lighting  includes grip lighting, reflectors, crate grids for lighting effects and scrims to control different aspects of light diffusion. It goes way beyond just lights.
  •  Audio System:Creating a professional quality video requires using stand alone  audio equipment.  Many video cameras contain a microphone to capture sounds but these will generally be inadequate. The equipment   includes shotgun microphones, audio mixers and pole audio devices.

Editing Video Production Equipment

Washington, DC March 7, 2005 -- The audio mixi...

Image via Wikipedia

After the video is recorded, extra video production equipment is required for editing and finalizing a video into a finished article. Professional quality editing equipment can give your video the touch that separates it from home video or amateur  attempts. These video editing tools include:

  • Sound Mixing Equipment   This is used by professionals to balance volume levels, add background noise and soundtracks to the video.  Sound Mixing can also create stereo effects from a mono recording and add brightness to a dull sounding recording.
  • Video Editing Software  Unlike film, which must be edited manually, video can be edited directly on a computer. Professional video editing software, allows adding  transitions, trimming scenes and completing your end vision without any hitches. The right video editing  production equipment is a vital component the the end product, your video.
  •  Video Duplication Equipment  Once the film is finished, video duplication equipment is needed for copying and distributing your film. The copies produced by professional equipment will provide consistent copies keeping the sound and video quality of your master video.

If you decide to go into making your own video production using the right equipment will help you to  produce video of a high quality and standard. Who knows eventually you may find a way into the world of  film making.

How to Create Attention Grabbing Videos

Posted on by
Reply

I’m sure if you’ve visited various video sites like youtube, vimeo and metacafe, you’ll probably have noticed the calibre of the videos are not exactly ‘outstanding’. Awful quality of sound, weird technical issues, or just completely boring content can cause the viewer to simply stop watching. The rest of this article will discuss ways to avoid these problems in your own videos.

You should always remember that web visitors have very low attention spans. With this in mind, remember that the shorter the video, the better. if you have a lot of content, splitting it down into smaller videos would be more effective.

Pithier, interesting and shorter videos are usually better. Creating a series of videos on one topic will create higher percieved value, and more information can be spread over multiple installments. If viewers are impressed by your first video, then their will be more incentive for them to come back for more content, or go on straight away to watch your other videos.

Another advantage to multiple videos is that the more videos you have out there, the more likely it will be that your videos will be found and watched.

The other major factor with video creation is the quality of the production.

You don’t need to become qualified as a professional film producer, but it is important to create videos that are engaging and interesting to the viewer.

The key to good videos is sticking to some form of structure or script you’ve thought through, so you don’t miss anything when recording.

A majority of vids are made by people who are not following any structure, and the final result is not too pleasing — too many pauses and taking too long to get to the point.

Adding branding to the videos will also be profitable. if all your videos are related to the same market, adding similar branding to each of them will make your brand more memorable. You could also use high quality stock images and video clips from places like istockphoto.com and bigstockphoto.com in your videos to make them look more professional.

If you are consistent, and use the same stock clip or image at the beginning of every video, people will begin to remember your brand, and associate it with the niche you are marketing to.

Adding a custom ‘skin’ to your videos can also improve veiwing experience. this can be used when embedding videos to your own web properties. Skinning doesn’t only involve the outside of the video, but the controls as well (play, stop etc.), differentiating your videos from the standard youtube displays.

The content may not be different, but the ‘percieved value’ will be higher. Although the video will be the same, the quality is percieved as higher due to the overall presentation.

How “watchable” the video becomes will depend on the type of video created.

Perhaps you are not willing to stand in front of the camera to record videos. if you don’t want to do this, the alternative is to use a screen capture software, or a slide show with audio. Once you have relevant feedback from viewers of your videos, you should become more confident, and perhaps consider advancing to more ‘live action’ videos.

Take a Look at this Video Creation Advice for Advertisers

Posted on by
Reply

video advertising

Courtesy TMT Observatory Corporation

 

If you plan to make videos for advertising your products or even affiliate products it may pay to read the article below from the Huffington Post. The title may be a bit unfathomable but the article covers the points needed when you want to create a video. What is more important, this is from the view of people who pay for advertising. The same points as you get from many courses and from articles on the basics, get the content right for the subject. Use something to grab the attention.

The Evolving Role of Video in the Website Publisher Ecosystem

“Website publishers of all sizes — from the biggest players on the web to attractive niche sites in the mid-to-long tail of the web — are now creating valuable video inventory with great content experiences on their sites. For the mid-to-long tail of …”
http://www.huffingtonpost.com/alvin-bowles/the-evolving-role-of-vide_b_1941428.html

 

 The use of websites as described inb this article will help to show you what people are looking for and should provoke some good ideas fro creating videos and for creating video websites.