Monthly Archives: November 2011

TV over Internet: The Future

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Internet Chairs

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Video Marketing has changed how to make money on the Internet another wave is coming spearheaded by some unlikely people. If you follow cable news you will know that there has been a declining share of audience and markets. Younger people rarely get the news from sitting in front of the TV. It is deemed as being too static and not interactive.  TVs are now being produced by companies such as Samsung and Sony that have the capability to be used as TVs or can link to Internet TV or standard web content.

One notable proponent of the hybrid is Glenn Beck. In August after leaving Fox News he launched a new TV style channel, GBTV. This has his own two hour News commnentary program plus several other niches. There is a channel for showing vintage TV programs from the early days of  TV. These include episodes from the Lucy Shows, Flash Gordon, Zorro, The Lone Ranger and many more. Like all the other niches you can view the “live” broadcast or pick up the program recording and view it at any time.

Other channels on GBTV included a children’s Channel Liberty Treehouse hosted by Raj Nair. This covers taking kids to outings and taking questions about many topics. There is also a comedy channel hosetd by Brian Sack . On this he is given free reign to poke fun at anything and anybody including Glenn Beck. To get an idea of what I mean take a look at the spoof muppet show Pumpernickel Boulevard and his mock interview withe Herman Cain. To fllow will be a cartoon series developed in conjuction with Icebox who have a hsitory with shows such as South Park and the Simpsons.

There are also interviews with Political figures by SE Cupp and news updates provided by Amy Holmes and Robyn Walensky.

Although many might regard Glenn Beck as a “right wing nut job” you need to look at the concepts that GBTV is creating. The behind the scenes teams creating the product are a wide and varied set of people from all kinds of political and ethnic, religious and non religious  backgrounds.

GBTV is showing how to harness the power of the internet. You are not limited by having to have specific cable channels set  up and can view  from virtually anywhere in the world and from any internet enabled device . The technolgy has come from Major League Baseball and as high speed internet becomes more of a standard it is likely others will pick up on using this mode of communication. Even Oprah Winfrey , recently retired is going to be relasing specials on her internet channel.

 
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Five Ways to Profit From Using Video Online

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02 Moving through the market video - Paris France

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The newest media wave to hit the online shorts video. Individual emails abound with links to “the funniest video ever,” and blurry clips of new babies’ birthday parties.

Businesses, on the other  hand, have largely been left standing in the shore, scratching their heads and wondering if there’s any real value to be earned from diving into making their own live video broadcasts, video emails or video on demand infomercials. Here are just five of the  many ways video adds to the bottom line of any company.

1. People remember more of your message.

While people generally remember 10% of what they read and 20% of what they hear.  But, they’ll remember as much as 50% of what they see and hear together. Before anyone can action your message, they need  to process and remember it.

2. Increase responses by about 30%.

A call to action is much easier to follow if it is actively delivered. Sound and motion are powerful action drivers, especially when they are delivered by your  enthusiasm and passion for your topic. Companies who have made the switch to video email and on- demand broadcasts have reported response rates jump as much as 30% following  the broadcast.

3. Build your credibility.

People do business with people they know, like and trust. When you cut through the technological barriers of the Internet and put yourself online, you put “yourself on the line” as far as viewers are concerned. The time it would normally take you to build a relationship with a potential customer can be dramatically shortened asa result.

4. The cost savings are obvious.

Anytime you can avoid the high costs of sending  someone on the  road to meet with clients or attend a meeting, the bottom line savings are immediate and obvious. In addition to any costs associated with  attending a meeting, you need to factor in travel costs covering airfares to taxis and tolls, hotel costs, meal expenses, and even your internal costs to process the expense paperwork.

5. Soft cost savings multiply returns.

Spare yourself  the productivity drain and the physical and mental tolls travel takes on your company’s road warriors and you could enjoy “soft” cost savings that dwarf your hard dollar travel costs. Want an example? Look at  your own calendar for the past month and count up the hours you spent traveling to and from meetings. Multiply that by your hourly wage, and then by the number of employees inyour firm.

If reasons like these don’t help you convince the reluctant decision makers in your company to add video to your communications mix, please be patient with them. Historically they are in good company.

There were many who claimed the smeary images on hard to handle rolls of paper called “faxes” would never function in place of an original document. And who, they asked, would ever want to spend more time typing an email message when they could so easily pick up a telephone and place a call?

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Digital Video Editing Software

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Video Editing

Video Editing (Photo credit: Dalboz17)

Are you seriously looking to buy digital video editing software? If yes, you aren’t alone. Many people, especially  online entrepreneurs are realizing the importance of video advertising. That is why video editing has become a trendy business right now. Even those who are no t doing any business online want to  edit videos for weddings, family gatherings and  memorable occasions. For that reason , editing videos can  be a task for everyone . Those who want to join filming industry cannot escape it. The work of a digital editing program is making videos or movies look more real.

They help you create a video clip that your friends, family and yourself  can  enjoy viewing. In case you want to upload some videos to your personal website, then  you aim to show them to your web visitors. You would   hate to share ? useless or boring video, of course. As you can see, it is now easier than ever  to edit whatever you capture with a digital camera. There is one big consideration that one must make when looking for the best digital video editing software. This is whether certain software is compatible with your PC.

You should pick a product that can allow you to import many media files, such as  Zwel-Stein. Note that there are many other options at your disposal and some of them are freeware. Do you know what this means? It means that these are free editing  programs. A few of them are very complex and demand that you  have good skills in editing. If you want PC software options, know that you have  many of them and you need only to be sure of your video editing need.

Those who use Linux have plenty of choices in the open source category. Some of the available systems  can work on Mac or PC ?? well. There are some that are exclusive for Linux users. Mac editing programs that are free for everyone are few, including Jashaka. The best way to learn what is best for you is  reading reviews. Many previous users spare enough of their time to write a product review. This  is currently the best way to know if a product not only works well, but also  if it is real. If you decide to buy, then you cannot  afford to b? careless. Don’t  rush to buy the first software application that supports your Linux, Mac hardware.

Conduct ? thorough research so you can find out if such aan item is worth your time or money. Follow similar steps with free open source software programs for digital video editing. Honestly, you cannot  be sorry or regret anything after buying ? product you understand properly. As long as you know your editing need, there is a product for you. Whether digital video editing software is for sale or it is free of charge, do make sure it can solve your current problems. Get yourself  ? program that can handle daily editing workloads, if  it is available.

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Adding Video to Enhance Empathy

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Two "street signs" at Boxwood Public...

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Adding a personal video t? ??ur website ?an r??lly enhance the appearance and th? personal feeling th?t ??m??ne g?t? wh?n th?? visit. Thi? d??sn’t h?ve t? b? a professionally shot video, ?u?t ?n? th?t conveys y?ur sincerity w?th?ut be?ng ? blatant sales pitch. Y?u m?y be surprised h?w for thi? c?n g?t y?u.

In th?s day ?nd age people tend t? feel disconnected. Th?re ?? n? personal touch, esp??i?ll? wh?n ??u start b??oming m?r? internet/on line dependent. We ?ll ar? individuals in our cubicles or home offices, but th? feeling of being cutoff fr?m ?ur peers, customers ?nd suppliers i? growing.

L??k?ng ?r?und when y?u are ?ut in public w?ll give you ? real sense of what I ?m trying t? convey her?. Y?u ??e people ?ith?r walking purposefully ?r strolling casually, but th?y ?r?bably hav? ??m?th?ng ?n common. Th?? ??th?r have ? cell phone pressed to their ear, ?r ? little flashing light indicating ? blue-t??th enabled phone.

I remember the fir?t time I saw ??m??ne w?th ? wireless headset ?nd talking. I th?ught th?y w?r? a lunatic. one m?re loose screw ?n the giant machine, ?an y?u relate t? wh?t I am s?y?ng? Th?r? i? even ? commercial now wh?re ? guy ?? ?n th? convenience store talking on his wireless ?nd the clerk thinks he’s being robbed and attacks th? man. Y??, it i? a funny commercial, but i? th?t wh?r? w? ?r? headed? All ?n ?ur own world, ?v?n when w? ?r? ?ut in public? B??ng rude to people serving u? b? n?t ?v?n h?v?ng the courtesy ?f turning off th? phone dur?ng a face t? face interaction?

Th?? ?? wh?r? ? video on ? site ties ?nt? things. Y??, ?t ?till i?n’t human interaction, but ?t d?es give ? feeling f?r what th? oth?r person i? l?k?. I hav? ??en m?n? videos embedded ?nto websites and only small percentage ??tuall? reach out and touch y?u. Tho?? ??em t? b? ?n?? th?t ?re unscripted, but h?ve experts with ?n agenda. Th?t agenda can h?v? ? sales pitch to ?t, but t? be ??nc?r?, ?t h?? t? have real content in ?t ?? w?ll:Adding ? personal video to y?ur website ?an r??lly enhance the appearance ?nd th? personal feeling th?t ?om??n? get? when the? visit. Th?s do??n’t h?v? t? b? a professionally shot video, ju?t ?ne th?t conveys ?our sincerity without b??ng ? blatant sales pitch. You m?? be surprised h?w for th?? ?an get ??u; N?t hints ?bout content, n?t clues ?r “teasers” but actual u?eful content.

H?w patient ar? you? C?n ?ou sit through 20 minutes of video if ?t ha? usabl? points? Or ar? ??u t?? used t? th? tw? minute flash ?f video? D?e? it matter wh?t y?u think people want to ?e??

The real answer t? th?t ?s no. D? ?ou w?nt t? eliminate s?m? ?f ?our potential clients by refusing t? cater t? ? broader audience? Y?u ?h?uldn’t. The Internet ?nd ??ur marketing plan should both be unencumbered b? the ?ither/or choices ?f th? ‘real world.’

Ye?, years ?go y?ur budget w?uld be restrained b? th? monetary decisions of newspaper, magazine, radio or television ads. Th? Internet d?esn’t hamstring ??u th?r?. D?n’t choose on? ?r th? ?th?r. Choose both. Do short videos and long videos. Distribute them on th? plethora ?f video sites. D?n’t limit yours?lf to wh?t ??u th?nk people want t? s??, experiment w?th different types ?f videos, embed unique links and track wh?t works ?nd th?n focus on th?t. But ?till d?n’t ignore what do??n’t work ?s w?ll.

Th? video that reaches ?n? million viewers ?r mor? (think about NFL Championship TV ads) d?n’t d? ??u ?n? good if the? d?n’t bring ?ou customers. B?tt?r to h?v? your video viewed b? 100 people and 10% turn into customers, th?n t? h?ve ?t viewed by thousands wh? d?n’t act.

Business Videos ?hould b? u?ed t? gain customers, n?t fans. Viewers turn ?nto customers b? s?eing som??n? the? ??n relate to ?nd empathize with. Staged ?nd scripted ‘ads’ ?r? n?t th? way t? do th?t. Relax, turn ?n the camera ?nd b? ?our??lf. D?n’t ov?r edit ?r ov?r-think, ?u?t let people know who ?ou ?re and h?w ??ur product ?? ? solution t? obstacles ?n th?ir path. Customers will b?at ? path t? ?our portal.

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Video Editing Equipment

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Video editing has become ? very important part of life. Most specifically, ? web master cannot ignore it now that video online marketing is very trendy. To succeed in this form of marketing, you require video editing equipment. Finding one is not a problem because you can do the shopping online. The biggest challenge you are likely to experience is making the best choice. Most first time buyers experience some difficulties that you can prevent. If you are looking to buy any equipment, chances are that you want ? computer software program.

High end linear editing suite, 1999.

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This is latest technology and it is diverse. In other words, there are very many programs meant for editing videos and movies. Before you can choose any of them, try evaluating your needs. You will most likely consider the following basic requirements. A camera comes first because you need to do filming to make videos. If you are not ? professional in photography, all you require is a good camera, HD style if possible. These are available on the Internet especially at Amazon, and they do not cost ? lot of money.

Well, if you will be filming yourself, a camcorder seems to be the best choice you have. As soon you get ? perfect camera, then you have to get ? laptop or a computer. Do not get just any machine. A powerful ?t?le is much more likely to support your video editing works for ? long time. With ? camera and ? computer, you can go to the next step. This involves choosing the best video editing software program available today. There are both open source and software programs for sale.

In addition there are simple products meant for beginners and other complex styles for professional’s. Therefore, you have to be sure of your abilities. Further, you have to identify your editing needs. Do you film ? lot and so you have lots of editing work to do a ? daily basis? Probably you own a company which you have created website for and want to upload videos to it. In short, you have to analyze your needs first before you can choose a program. Another thing you cannot rule out at this point would be proper research. It can reveal top video editing equipment producers available today. Are you wondering how?

People who were once in your position are kind enough to write product reviews. Y?ur only job is reading them carefully before you can spend any money. Even free editing software items are not necessarily without problems. The only way to find out their nature is from reading other peoples stories. As you might discover in your search, big companies such as Microsoft have free movie-making programs.

There are other giants in the same industry that your research will reveal to you. What you will be doing with the video editing equipment of your choice is cutting, pasting, saving, and burning files to DVDs and so no. You require a computer video edit controler as well. It functions by controlling playback and it as well records VCRs through a unique protocol. The only thing you have to ensure is that this                                                                                                     controller is compatible with every other device

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